I have read people post that AH just want cheap items that ship quickly. In my opinion that is not true at all. My most expensive items sell there with no problem. One of them is my crochet doily rugs that sell for 85-100.00 each. Just sold another one a couple days ago.
Amazon handmade search is so much easier to list for. AH has online webinars all the time where they will tell you how to list your items to get seen in search. There is no big mystery like there is at Etsy. Amazon pretty much goes by Google Shopping rules. No keyword stuffing in titles, only the description in the description area etc.
Do keep in mind that the customers are the number one importance on Amazon (as it should be) So do check your messages daily. I see many on AH Facebook groups that don't realize you have to answer messages within 24 hours of getting them. There are no days off when selling on Amazon Handmade. But its well worth it!