Thursday, January 11, 2018

Etsy's New Search AI and SEO

I had been warning people for the last year that Etsy was already implementing AI without telling any of us (like they promised to do) It was very apparent to me and others that it was already going. But many refuse to believe. Finally Silverman admitted that AI has already been implemented. Not a surprise to me.

An admin had posted a few months before that that AI will work better with more "Google like" SEO. I have always used Google SEO since I started selling on Etsy in 2011. I have never subscribed to the keyword stuffing madness that others use on Etsy. But still many people refuse to believe it and continue to make listings that violate every Google Shopping rule there is. And they they wonder why their sales have plummeted. Most of the people complaining on the Etsy forums have keyword stuffed titles, shipping info in the description etc etc. I feel so bad for them as I know simply cleaning up their listings would probably bring their sales back. But the old saying "you can lead a horse to water but you can't make it drink" is so true in this case.

Etsy has also implemented "listing quality". For those of us selling on other venues we are used to this. But for a lot of Etsy sellers they don't have a clue what it is. So now search ranking on Etsy will go by favorites, sales, customer service, etc etc. I posted a few years ago that renewing non selling listings will eventually lower your search rank on Etsy. Well the time is now. Now if you continue to renew non selling listings; it will lower your search rank. I stopped doing it a couple years ago as I could see the writing on the wall. If you are still renewing those old non selling listings; better think again. Its costing you more than the .20 cent listing fee. Its causing your search rank to lower. Its always been like this on Ebay. And honestly it makes sense. Venues do not want non selling listings on their site. Amazon will send emails about "slow selling listings" encouraging you to lower the price.

I hope that people who are struggling can wake up and see that they have to change what they are doing. What used to work will no longer work. Like I always say the only constant on the internet is that things will change!!

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