Friday, September 27, 2013

Google Hummingbird Update What Does it Mean For Etsy and Ebay?

People are on the Etsy forums are looking for something to blame for their low views and sales. Some found the Google Hummingbird update so automatically assume that is the issue. I am not trying to downplay peoples fears but the Hummingbird update is not effecting views and sales. The Hummingbird update was for Google search to be able to answer complex questions typed in search. Think Siri or Ask Jeeves. It really is not going to impact shopping sites in a negative way.

Its easy for people to put the blame on Google, Etsy the economy etc. What is not easy is to put the work in to making your shop/website/ebay store the best it can be. Many just don't want to put the work in. Its easier to complain than re take pictures or put in better SEO.

Competition increases online every single day. Doesn't matter if its Ebay, Etsy or your own website. You must put the time into making your shop the best. I still go back and tweak old listings or rewrite newer ones that are not getting views. Every single week. Is it fun? No. Does it work? Yes.

This morning I looked at a couple of the shops yelling the loudest. And I found their SEO was really poor, some had horrible pictures and others had terrible titles and descriptions. I did take the time to try to help them but I can tell that most won't take the advice.

The definition of insanity is doing the same thing over and over and expecting different results.

3 comments:

  1. I had a marked lack of views on Sept 17th and for about a week onward. It was like a switch had been turned off. It's back to normal now, but the Google update definitely had an impact, so don't think it's all in our heads. :)

    ReplyDelete
  2. The hummingbird update was done a month ago. But Google only announced it today. Now I will say when Etsy makes changes views/sales tank. Every single time. For example major site changes like feedback. It always takes about a week for things to go back to normal. Not sure if Etsy made any changes the 17th? But my google views have been pretty consistent

    ReplyDelete
  3. Sorry, I was tired. I meant Sept 4th of course. Which was later confirmed to be the date of the update.

    ReplyDelete

Kay's Crochet Mystery Boxes/Bags Update

We have been getting a lot of questions on our Mystery boxes so here you go! First some have asked why we are now shipping in bags. USPS...