Friday, July 20, 2012

Etsy Buying Shop Names For Google Ads NOT GOOD

Although initially it sounds like a great thing its not. When this issue of Etsy buying up their most popular shop names and using them as Google ads came up; Etsy said the issue was an honest mistake and fixed so I didn't feel the need to write about it.

Now it has reared its ugly head again. You can see the forum post regarding this here.

Anyone can forgive a mistake the first time, but the second time it starts looking like its being done on purpose.

These are shops that have spent years promoting their shop name to get where they are. Etsy is buying their keyword name and directing people who click the Google ad to generic Etsy (or the new Etsy Weddings) NOT the persons shop. 

This is wrong on so many levels I don't even know where to start. I am really starting to wonder if Etsy has thrown business ethics out the window. Sometimes its like rules we all live by do not apply to Etsy.

I think there are a lot of amazing things about Etsy and I love selling my crochet patterns there, but I am starting to worry about where it is all headed.

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