Wednesday, March 14, 2012

How to Make Time to Market Your Crafts

I work with a lot of crafters on Etsy with their listings and store announcements.

One thing I hear a lot is "I don't have time to blog or pin or Facebook/Tweet"

You have to make the time! It is such an important part of your business and if you do not make the time to market you cannot increase your sales and customer base.

What you can do is assign priorities.

In my opinion these are the top online marketing tools:

Facebook
Pinterest
Blog
Twitter

I have never had a lot of luck with Twitter so I don't really even use mine anymore. Others may have a lot of success with it. I have to devote my time to what I see results from and I have never gotten any results with Twitter.

Without a doubt my best marketing tool whether its ponies, jam or e-books has been Facebook. When I first made my jam page I paid for about a weeks worth of targeted ads to get my page going. The cost was about 30.00 but was well worth it. For my money I got about 50 likes from people that were interested in small batch homemade jam.

I just started using Pinterest and wow I was blown away by the results. I do think this is going to be a really good way to market.

This blog has gotten me a lot of sales on e-books and jam. But it is more time consuming than Pinterest. But I love to write so thats okay by me.

If anyone notices I always post on my blog very early in the morning. Usually between 6 and 7 a.m. That way its posted and done and only took about 15 minutes out of my day.

Then I usually check my Facebook page. If there are any questions or posts, then I post. If there is not, I wait until late afternoon/early evening to post. It has been my experience that posting at that time of day gets me the most results/traffic/responses.

Then I work on any pending writing orders, jam orders etc.

Later in the day I take a break and check out Pinterest and pin something.

If you get yourself into a daily routine it is not so overwhelming. Keep in mind that I do not post on my blog daily but I do try to post 3-4 times per week.

It truly only takes about 30 minutes a day to market yourself and what you make or sell. Pick your top two avenues that work for you and stick with those.

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